How to Use Google Trends to Find Shopify Winning Products in 2025

It’s not enough to merely predict what will be popular in 2025; you need to use smart data tools like Google Trends to find out what people are looking for before your competitors do. Every day, more people start selling things online, so you need an edge that helps you find keywords that are becoming more popular, niches that will always be in demand, and demand surges.

Google Trends lets you see what people are interested in buying right now, what products have little competition, and what people are likely to buy. If you use this tool correctly, it can help you find high-converting items that your audience is already looking for, whether you’re just starting out or growing your store. This post will show you exactly how to utilize Google Trends to do product research for Shopify that works.

Table of Contents

What Google Trends Is and How It Works

Google Trends is a tool that lets you see how many times a keyword has been searched on Google over time. You can see how many people are searching for something in different places and at different times, and you can even compare many terms at once. It gives you a look into what people are buying and thinking.

For instance, if searches for “wireless earbuds” go up a lot in December, it’s certainly a good idea to promote them around the holidays.

Why Shopify Sellers Need Google Trends

Timing, relevancy, and demand are all important for Shopify products to do well. You can get the following from Google Trends:

Understanding which product categories are growing
Hints regarding what regions are interested in geo-targeted ads
Patterns that happen at certain times of the year that help you plan campaigns

In simply, it tells you what’s popular and when.

How to Choose the Right Filters in Google Trends for Product Research

Pick the correct filters before you start looking at the data:

Choose “Worldwide” or the country you want to target as your location
Time Range: Use 12 months for trends that change with the seasons and 5 years for patterns that stay the same
Choose “Shopping” from the list of categories to search for specific products
Search Type: For eCommerce, pick “Web Search” or “Google Shopping”

This helps you get rid of noise that isn’t useful and see true buying intent.

Finding Trends with “Rising” and “Top” Keywords

When you type in a keyword, go to the bottom of Google Trends. You’ll see:

Most Common Questions: Related phrases that are always popular
Rising Queries: Keywords that are getting a lot of attention

Tip: Pay attention to “Breakout” rising questions. These demonstrate huge growth (above 5000%) and frequently mean that a product will be a big hit.

How to Use Google Trends to Find Out How Many People Want Your Seasonal Shopify Products

For example, you wish to sell heaters for the outdoors. Enter the term and choose a time span of five years.

In the summer, you might witness peaks from October to January and declines. That suggests it’s a seasonal item, therefore your ad spend should be at its highest before winter.

Pro tip: Use Google Trends and a content calendar together to get ready for seasonal sales ahead of time.

Using Google Trends to Compare Different Product Ideas

Are you testing two different product ideas? You can compare up to five terms at a time using Google Trends.

Examples:

“LED Strip Lights”
“Sunset Lamps”
“Smart Bulbs”

The graph will show which ones are still interesting or getting more so. This stops you from putting out a product that is already dying.

How to Use Location Data to Find Shopify Niches in Your Area

Google Trends illustrates how popular something is in different parts of the world on a map. If you sell vegan skin care and California and New York are the most interested states, you can:

Send adverts to those areas
Write blog pieces that are particular to a certain area, like “Best Vegan Skincare in LA.”
Get in touch with local influencers

Niche + Location = More Sales.

Figuring Out What’s Evergreen and What’s Trending – Items for Sale on Shopify

Evergreen means that there is consistent demand all year long.
Trending means that search volume goes up quickly.

Check out the 5-year look in Google Trends:

Evergreen is when something stays the same and flat (like “face serum”)
A sharp upward curve suggests that something is trending, like a “LED massage mask”

A wise salesperson uses things that are always in style to make money quickly.

How to Use Google Trends Data to Check Product Demand

Do you not know if a thing will sell? Look at its trend:

Flat and low volume = dangerous
An upward slope means that there is room for expansion
High with steady peaks suggests strong buying intent

Also, look into questions and subjects that are similar. If a lot of related searches are going on, it implies that people are interested in the whole category.

Using Google Trends with Other Tools, such as Ubersuggest and TikTok

Google Trends doesn’t work on its own. Put it together with:

Ubersuggest: To find out how many people are searching and how hard it is to rank high in SEO
TikTok trends: To find out what products are getting viral
Amazon Best Sellers: To see the best-selling proof
AliExpress Dropshipping Center: To find products that sell well

Use Google Trends as a warning system, and then check with other sites.

Finding Keywords That Work in Your Niche

Don’t just search for broad terms like “fitness gear.” Instead, go deeper:

“Postpartum fitness bands”
“Wrist straps for powerlifting”
“Home gym for small spaces”

These long-tail keywords have a lot of customer intent and not a lot of competition.

Tip: Check out “Related Queries” to find these great niche keywords.

How to Guess Which Products Will Win Before Your Rivals

What’s the secret? Choose “Past 30 Days” or “Past 7 Days” in Google Trends. Look for keywords that are going up quickly.

If “self-heating coffee mugs” just started to rise, you can get in before Amazon gets too busy.

This is how you stay ahead of the curve and start trends instead of following them.

Using Google Trends to Find Real-Life Examples of Shopify Products

Sellers spotted these real products using Google Trends:

Reusable paper towels (eco-friendly trend and more searches)
ADHD planners (niche + emotional pain point)
Accessories for standing desks (a trend in remote work)
Personalized pet art (growing interest and demand)

Can you see the pattern? They fix a problem, fill a need, and show lines that go up.

Last Tips for Turning Google Trends Data into Sales on Shopify

Always check your trends against sales data from Amazon or TikTok
Include Google Trends keywords in the titles, descriptions, and blog entries of your products
Stay active and look for new spikes every week
In your store, mix evergreen items with items that are currently popular

Google Trends tells you what people want; all you have to do is give it to them.

Conclusion

Google Trends is a secret tool for your Shopify store. It helps you for free and with real-time data to:

Guess what to sell
Learn about cycles of demand
Focus on the appropriate people

Don’t just guess. Don’t just do what influencers say to do. Use data, trends, and timing to make a Shopify store that really grows in 2025.

So, open Google Trends right now and let it help you find your next great product.

Frequently Asked Questions

Q1: Can I use Google Trends for free to research products on Shopify?
Yes! Anyone can get it for free and in public.

Q2: How often should I look at Google Trends?
Every week, especially if you’re looking for seasonal or current items.

Q3: Can I use Google Trends to find things that are exclusive for certain groups?
Yes, of course! It’s fantastic for finding growth in small areas.

Q4: How can I tell if a trend is worth following?
Look for steady growth, a lot of interest in the area, and a lot of connected searches.

Q5: Is it okay to only use Google Trends?
No. For optimum results, use it with data from TikTok, Amazon, Ubersuggest, and Shopify.

How to Use Google Trends to Find Shopify Winning Products